Packaged
Goods

Build deeper, more relevant & more targeted consumer/brand relationships.

Out-of-home (OOH) advertising has become a premier opportunity for brands to showcase new product launches and increase brand awareness. A dynamic platform that follows consumers wherever they go, outdoor advertising helps advertisers push products off their shelves and into the open arms of their consumers.

As seasons change and temperatures rise and fall, supermarkets can create campaigns that cater to these changes. With the ability to push products according to time, temperature, and different day parts, DOOH advertising helps brands hit the streets and bring relevant products to their audiences.

For commuters traveling across busy expressways, our digital billboards in Chicago are one of the last messages to be seen before making a buying decision. A staggering 72% of billboard viewers stop to shop for packaged goods on their way home from work, with 68% of viewers making their shopping decisions while they are in their cars. An elevated ad from Target displaying an icy cold treat on a hot summer day reminds viewers to pick up a pack, treat themselves, and stay cool in the smoldering heat.

During holiday seasons, advertisers can utilize OOH advertising to promote seasonal products. Bringing Valentine’s Day goodies and Halloween treats straight to their consumers, OOH assets deliver uninterrupted life-size ads that can’t be turned off. Products are seen across our bus shelters, our city information panels, and our 17-foot tall kiosks throughout the day, while unmatched vivid displays are seen across our digital billboards on Chicago’s busiest expressways by commuters and locals alike.

OOH advertising provides a unique platform that ensures the delivery of relevant brand messages straight to their consumers, helping them add all the right products to their grocery lists.

Source: Arbitron Inc.

Marketers Insights / CPG Shoppers

51% buy new products when they go shopping.

Only 17% of CPG shoppers say they buy the same brand all the time - unlocking the ability for brands to activate popwerful campaigns to gain market share, grow loyalty and influence purchasing decisions.

80%+ of consumers have recently tried a new CPG brand of product.

  • Grocery - 63%
  • Personal Care - 49%
  • Beverage - 44%
  • OTC - 31%
  • None - 17%
  • Other - 5%

Nearly 1 in 3 shoppers are directly influenced to try new products when they see an out-of-home or mobile ad.

2 in 3 consumers report OOH or mobile as being a top choice when it comes to where they prefer to see ads.

  • OOH or Mobile - 67%
  • TV - 58%
  • OOH - 48%
  • Social Media - 35%
  • Mobile - 31%
  • Desktop - 14%

50% of consumers state they truly believe the messaging seen in OOH ads, ranking higher than any other advertising format.

  • OOH - 50%
  • TV - 47%
  • Mobile - 35%
  • Social Media - 32%
  • Desktop - 24%


Source: MFour & Vistar Media - Capitalizing on CPG (2019)