QR codes on JCDecaux's advertising panels boost the power of OOH placements with direct consumer engagement and contextually relevant digital activations.
QR codes on JCDecaux's unmissable advertising panels are the ideal way for advertisers to extend the impact of their campaigns. With a wide array of uses, QR Codes, or Quick Release codes, deepen the consumer interaction with a brand's creative and the instantaneous nature of these scannable interactions removes the time and place barriers consumers face to follow through on an ad's call to action.
JCDecaux's out of home placements have coverage of prime locations and key demographics across our Boston, New York, Chicago, San Francisco and Los Angeles markets. Insights and strategic campaign planning allows brands to target specific subsets of a population or area, and QR codes brings this personalization to the next level. Placement specific barcodes can provide advertisers with location-rich data and is a great opportunity for real time tracking of campaign performance and effectiveness.
The immediacy of QR codes is key to staying fresh in consumer's minds- with barcodes scanned on the spot, JCDecaux's out of home street furniture and MallScape networks can become the point of purchase with activations that prompt app downloads, product purchases, application and appointment submissions, and offer coupons.
Beyond delivering immediate purchasing power, QR codes have a multitude of uses that create quick, convenient, and contactless interactions for consumers. These digital integrations are powerful tools for delivering brand knowledge, like product information and website links, as well as creating enhanced virtual experiences and teasing new or existing content.
QR codes allow brands to build strong multimedia campaigns, tying OOH placements directly to the digital world. At a time of mass digital burnout, digital activations routed through unskippable street level advertising cut through the clutter to reach consumers who are constantly enmeshed in the world of mobile devices.
Valuable data, deepened consumer interactions and connections to new technologies are making QR codes an increasingly important tool for savvy marketers.