Dynamic content allows a brand to speak to its audience in the way that they want, providing consumers with more reactive and relevant content. Creating content dynamically brings advertisers a deeper engagement with their audience, increasing awareness, recall, and perception. With a variety of inventory ranging from digital billboards spread across Chicago's busiest expressways, to digital and units strategically placed throughout the hottest markets including New York City, Chicago, and Boston, JCDecaux is helping advertisers bring digital content that is contextually relevant for the brand, place, time, environment, and consumer.

Dynamic content gives marketers unparalleled creative flexibility and personalization based on audience and location, cohesive branding platform to complement interactive and social messaging, and the use of Dynamic Technology allows brands to provide relevant messages to on-the-go consumers including live scoring, weather updates, countdowns, dayparting, and more.

JCDecaux's offers premium media networks across major markets with vibrant digital ads on bus shelters, CIPs, and newsstands that are the perfect medium for updating people on the current time and weather conditions. Digital inventory in New York City and Chicago feature 10-second spots to showcase live game updates, location targeting, and tie in social media campaigns. Our premium Chicago Digital Network (CDN) can bring dynamic content to new heights! These giant digital billboards can be used to display traffic triggers, event countdowns, and live news headline updates.

Digital out-of-home is growing in importance for digital advertisers. With so many positive integrations, and links with new or existing technologies, it offers many exciting possibilities. JCDecaux is committed to making optimized creative delivery simple and accessible by creating targeted, eye-catching, memorable experiences.