More and more people, especially millennials, are placing extra importance on and opening their wallets for experiences rather than material items. It’s never been a more relevant time for outdoor advertising related to tourism and travel.

From sky-high, digital billboard promotions to state-of-the-art Innovate campaigns, city tourism departments, hotels, airlines, and beyond have been surprising and delighting Chicagoans with vibrant uses of JCDecaux inventory throughout the metropolitan area. Digital billboards can be used to showcase exotic locales and up-and-coming destination hotspots, giving commuters fresh perspective on the world around them. Meanwhile, special builds, showcases, and experiential events both inform and encourage passers-by to take those next steps in booking vacations.

In the Big Apple, the JCDecaux New York Digital Network represents a superb roadmap of possible getaways. Beachfront resorts on tropical islands and cozy cabins on snowcapped mountains both show up brilliantly on our 82-inch digital newsstands in some of the busiest areas of the city. Each 10-second spot offers the opportunity to effectively captivate New Yorkers with the travel bug!